West Europe Training دورات تدريبية معتمدة في اوروبا 2023
£4,200
  • Paris
  • 3,466 views

The Strategic Leadership of Corporate Communication training course is a 5-day programme designed to equip participants with the essential knowledge and tools to effectively lead corporate communication efforts within their organisation.
Taking place in Paris, this course covers a wide range of topics related to strategic communication leadership, from understanding the role of corporate communication and developing a clear strategy to managing internal and external communication channels and evaluating communication effectiveness. Participants will learn how to align their communication efforts with their organisation’s goals, engage with stakeholders, and drive business results.

Outputs:

Upon completing the Strategic Leadership of Corporate Communication course, participants will be able to:

1. Understand the role and importance of corporate communication in today’s business environment.
2. Develop and implement effective corporate communication strategies for their organisation.
3. Manage internal and external communication channels to support organisational goals.
4. Engage with various stakeholders to build trust and credibility.
5. Evaluate the effectiveness of corporate communication efforts and make informed decisions for improvement.

The primary objectives of the Strategic Leadership of Corporate Communication course are to:

1. Provide a comprehensive understanding of the principles and best practices of strategic communication leadership.
2. Equip participants with the skills to effectively lead corporate communication efforts within their organisation.
3. Offer practical insights and techniques for developing and implementing strategic communication plans.
4. Enhance decision-making capabilities in corporate communication management.
5. Foster the development of expertise in strategic leadership of corporate communication.

Who Should Attend:

The Strategic Leadership of Corporate Communication training course is suitable for:

1. Executives, managers, and leaders responsible for their organisation’s corporate communication efforts.
2. Public relations and communication professionals seeking to expand their skillset.
3. Business owners and entrepreneurs looking to improve their strategic communication leadership skills.
4. Department heads and team leaders involved in managing communication efforts.
5. Anyone looking to enhance their skills in strategic leadership of corporate communication.

5-Day Course Outline:

Day 1: Understanding the Role of Corporate Communication

1. The role and importance of corporate communication in today’s business environment.
2. Identifying key communication challenges and opportunities for organisations.
3. Exploring the different facets of corporate communication: internal, external, and crisis communication.
4. Developing a clear corporate communication strategy for your organisation.
5. Aligning communication efforts with organisational goals and objectives.

Day 2: Developing Effective Corporate Communication Strategies

1. Crafting a compelling corporate narrative and message.
2. Utilising storytelling techniques to enhance corporate communication efforts.
3. Creating engaging and informative content tailored to specific communication channels and audiences.
4. Ensuring content consistency and alignment with brand guidelines.
5. Adapting communication strategies to different platforms and audience types.

Day 3: Managing Internal Communication Channels

1. Understanding the importance of effective internal communication.
2. Developing and implementing internal communication strategies and campaigns.
3. Utilising various internal communication channels, such as intranet, newsletters, and town hall meetings.
4. Encouraging employee engagement and fostering a strong organisational culture.
5. Monitoring and evaluating internal communication efforts for continuous improvement.

Day 4: Managing External Communication Channels

1. Identifying key external stakeholders and understanding their communication expectations.
2. Developing and implementing external communication strategies and campaigns.
3. Leveraging media relations, social media, and other external communication channels.
4. Building trust and credibility with external stakeholders.
5. Monitoring and evaluating external communication efforts for continuous improvement.

Day 5: Evaluating and Improving Corporate Communication Efforts

1. Establishing key performance indicators (KPIs) for corporate communication efforts.
2. Analysing communication data and insights to inform decision-making.
3. Identifying opportunities for improvement and innovation in corporate communication efforts.
4. Planning for future communication initiatives and challenges.
5. Developing a personal action plan for continuous growth and improvement in strategic leadership of corporate communication.

In conclusion, the Strategic Leadership of Corporate Communication training course in Paris offers an excellent opportunity for participants to gain a comprehensive understanding of the principles and best practices of strategic communication leadership.
By mastering the concepts and techniques presented throughout the course, attendees will be well-equipped to lead corporate communication efforts within their organisation, aligning them with organisational goals, and engaging with stakeholders effectively. Join us for this essential training experience and become a skilled practitioner in strategic leadership of corporate communication.

  • This course is available every Monday from 1 April to 30 Des 2023

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Location

Paris

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