West Europe Training دورات تدريبية معتمدة في اوروبا 2023
  • Paris

This training course is designed to provide managers with a solid foundation in strategic management concepts and tools. Participants will learn how to develop and implement strategies that help their organizations achieve long-term success. Through a combination of lectures, case studies, and group exercises, participants will gain practical skills and knowledge that they can apply in their day-to-day work.


By the end of the course, participants will be able to:

• Understand the key concepts and principles of strategic management.
• Develop and implement strategies that align with their organization’s goals and values.
• Analyze the internal and external factors that affect their organization’s performance.
• Identify and evaluate strategic options for their organization.
• Communicate effectively with stakeholders about their organization’s strategy.

The objectives of this course are to:

• Introduce managers to the fundamental concepts of strategic management.
• Provide practical tools and techniques for developing and implementing effective strategies.
• Foster critical thinking and problem-solving skills.
• Encourage collaboration and communication among participants.
• Help participants apply strategic management principles to their own organizations.

Who Should Attend:

This course is designed for managers who are responsible for developing and implementing strategies within their organizations. It is particularly suitable for:

• Senior managers and executives
• Business unit managers
• Functional managers
• Project managers
• Emerging leaders

5-Day Course Outline

Day 1: Introduction to Strategic Management

• The concept of strategy
• The strategic management process
• The role of the manager in strategic management
• Case study: Analyzing the strategic landscape

Day 2: Analyzing the Internal Environment

• Organizational resources and capabilities
• Value chain analysis
• SWOT analysis
• Group exercise: Analyzing the internal environment of a case organization

Day 3: Analyzing the External Environment

• Industry analysis
• PESTEL analysis
• Competitive analysis
• Group exercise: Analyzing the external environment of a case organization

Day 4: Developing and Evaluating Strategic Options

• Generic strategies
• Business-level strategies
• Corporate-level strategies
• Group exercise: Developing and evaluating strategic options for a case organization

Day 5: Implementing and Communicating Strategy

• Strategy implementation
• Performance measurement and control
• Communicating strategy to stakeholders
• Group exercise: Developing an implementation plan for a case organization


This training course provides managers with a comprehensive introduction to strategic management. Through a combination of lectures, case studies, and group exercises, participants will gain the knowledge and skills necessary to develop and implement effective strategies within their organizations.

By the end of the course, participants will have a deeper understanding of the strategic management process and be better equipped to lead their organizations to long-term success.

  • This course is available every Monday from 1 April to 30 Des 2023

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